The Globalization of Service Marketing Essay Example for Free

The Globalization of Service Marketing Essay Nowadays, the globalization pushes the service marketing into the fierce competition. Furthermore ,we can not avoid it ,because it influence every aspect of our lives. So many people think whether it is an opportunity or a challenge in this fierce competition? How Can they take use of the service to dominate the marketplace. This essay will discuss how does the globalization affect the service marketing, how do the companies manage the service in the globalization? The overview There is no doubt that the rapid progress in science and technology improve the quality of the products. but because of the sharing technology, there is not much difference between the products. And with the change of demand,the service marketing are playing an important role in the market . Furthermore , with the development of the globalization,no one can say that goods can live without service. The basically and most important is that the services are driving the development of the economy and provide jobs for many people. For example, in the USA, services now services now accounted for 74 percent of US gross domestic products. And in 1970s service jobs accounted for 55 percent of all jobs, today it account for 82 percent of total employment . The idea in tangible The impact of globalization on service marketing is very obvious ,such as Wall Mart ? Carrefour ? McDonald ? Kentucky , they are affected by the globalization. Now they open the branches all over the world, in our Mian Yang we also can see their branches. So their service around the world Therefore, other companies should know how to manage the service in the globalization, and improve the quality of service to meet the customer. Firstly, the company must know that the globalization of service marketing brings risks and opportunities. They must to be familiar with the new market. furthermore,In order to satisfy the customers, maintain the customers and their loyalty , the company must identify the potential customers and their different services demand, especially those 20% customers which can bring 80% of a company’s profits. Secondly ,different people have different demand,different people from different places have different culture . That is to say, the company must develop a service delivery system that standardizes the service offering. Thirdly, the company will be given greater in the use of promotional techniques to development the new market, so the advertisement and the internet can do it. The ads as a medium can give information with clear and definite objectives. It also can transmit message about the products. Above all ,the ads create a good image of the company and attract the customers to buy products. As for the internet, it always plays an important role in the service. The internet provides a very convenient way in the service marketing, No matter where and when, the internet service marketing can do it, it make the service more efficiency . For example, Tao Bao is good online shopping platform, we are glad to buy on the Tao Bao . The Payoff It is obviously that the globalization affects the service marketing greatly. The companies focus on the technical in the product, it can promote the sales, at the same time, it also improves the quality of service. And for the service delivery system, it meet different demands, make the customers feel well, in the long run ,those customers is our honest customers . he ad and internet is very important two parts in the service ,it make the service more convenient and efficiency. The customer satisfaction become the key in industry, and all the companies have to know, it is more important to focus on the customers, and the company must pay more attention to the quality control? technical resources, The Close Economic globalization lead to the service marketing becomes a great global market; the most important is that the service marketing has a huge market with big potential and wide prospect. The companies do not only care about the products they sell, but also concern about the customers, and they must care about the whole service process. All companies should size the opportunity of globalization to make use the technical resources to improve the quality of product. Besides the ad and internet must use for improving the image of company. In a word, the globalization influences the whole service process. The globalization makes the companies open their branches from here and there, the product spread the global, so the service around the world too.