How does films Crash, The Amistad and American History X describe and Essay

How does films Crash, The Amistad and American History X depict and banter mix in America today - Essay Example Normally, bigotry itself is a mind boggling term because of the way that it isn't uneven or owing to a particular gathering. The reality stays, as will be referenced inside this investigation, that bigotry effectively crosses lines of shading and can show itself in various circumstances. As a methods for examining such inquiry, the writer of this short article will break down the way that three movies speak to the issues related with bigotry: â€Å"Crash†, â€Å"Amistad†, and â€Å"American History X†. The first of the movies which will be broke down, entitled â€Å"Crash†, is maybe the most mind boggling investigation of racial issues inside society. This is influenced by the way that as opposed to just presenting the issue of race and elucidating upon it inside the story line, the movie producer utilizes race and its translation between the different gatherings spoke to as vehicle of plot advancement and investigation. In addition, by trying to characterized race and prejudice inside the setting of every one of the various gatherings spoke to, white, dark, and Latino, the watcher is made particularly mindful of the way that a straightforward and advantageous comprehension of bigotry as being one-dimensional isn't adequate to understand the real factors that are spoken to. This multidimensional portrayal of bigotry is helpful because of the way that society and movie producers have customarily just spoken to the issue from a given point of view (Sharma 2010). In any case, b y speaking to the issue such that shows the give and take nature of race and prejudice inside the general public, the watcher can see how customary understandings of bigotry are eventually supported and spread by the perspectives that â€Å"others† hold with connection to the subject. Appropriately, the second film that will be examined, â€Å"Amistad†, relates the account of a slave uprising on board a slave transport headed for the United States. This specific film speaks to well speaks to the ethical chapter 11 of the act of bondage just as

Life in the Slums Essay Example for Free

Life in the Slums Essay Life In The Slums Plan Introduction: Life is extreme living in the ghettos, however Im accustomed to it now so its not as hard as it was the point at which we originally moved here. Particularly considering we were seeking gone to the city for a superior way of life, and to have a superior possibility for my folks to find a new line of work, and for my kin and I to go to class. My name is Anikal and Im 13, I have 3 more seasoned siblings, and one more youthful sister. Para 1: day to day environments and cleanliness and populace thickness Moved to Mumbai 4 years prior searching for a superior life-wound up in ghettos It is fundamentally a tip where we live Its so swarmed 56% of homes have at least 3 individuals living in a solitary room Its so filthy, it smells (in spite of the fact that we are utilized to it now) Individuals emptying their dishes in the roads 5 million inhabitants dont approach toilets We dont have showers we need to discover little pools to wipe off in-theyre for the most part grimy water It is an intense life to become acclimated to-nothing is simple We were playing cricket on a major stretch of cement and the police came pursuing us-we needed to run and weave through the ghettos Para 2: work and business openings and school and abuse of kids We initially moved to the city for the reasons of work and tutoring My kin and I get the chance to go to class two times per week as that is everything we can manage the cost of We all need to work to get enough cash for our family to eat, and to go to class It can be extreme work a ton of the ideal opportunity for little measures of cash We are moving in the direction of beginning a business selling stuff-we arent sure what yet There arent numerous open doors in the ghettos for work, so you need to take anything you can get We thought there would be a great deal of chances in Mumbai There are in the fundamental city, yet not very many in the ghettos We need to circumvent inquiring as to whether theres anything we can accomplish for them to procure a tad of cash We dont get the opportunity to save that cash for ourselves, we offer it to mum and father, and they use it for all the things we need Para 3: structures and structures and foundation and police and security There are such a significant number of structures in a little region in our ghetto Over a large portion of the populace lives on 12% of the land At the point when you are strolling around there is just a little hole for daylight to get past All the structures are correct together and the rooftops hang over the trail in the event that you can even consider it a pathway There are a few structures that are more than one story, however they arent ok For certain individuals it doesnt matter how dangerous it is, they simply need some place to live The security isnt all that extraordinary in the ghettos The police are kind of against us, at whatever point we go places we arent expected to theyre straight onto us and will pursue us for a very long time With individuals in the fundamental city, they will amenably reprimand them, however us, straight into a full pursue. Our home is unacceptable At the point when it rains heavily it now and then break We have barely any entrance to emergency clinics and clinical consideration End: Life in the ghettos is extreme. We moved to the city with the expectation of beginning new, and having more chances yet we wound up in the ghettos. Weve been here for a long time and its been hard. Im accustomed to it now however. It is unhygienic and pressed. The populace thickness is crazy. Its been a hard run as far as work and school, we just get little instruction, and dont have a vocation, we simply need to give assistance a shot with same work for some cash. There are such a large number of structures in such a little territory, and we dont have any security, and the police are simply out to discover us doing an inappropriate thing. Our home is extremely little and soft, yet its the life Im now used to, in any case, its how it is. Article Life is extreme living in the ghettos, yet Im accustomed to it now so its not as hard as it was the point at which we initially moved here. Particularly considering we were seeking gone to the city for a superior way of life, a possibility for my folks to find a new line of work, and for my kin and I to get instruction. My name is Anikal, Im 13, I have 3 more established siblings, and one more youthful sister. Im live in the ghettos of Mumbai. My family and I moved to Mumbai searching for a superior way of life, yet wound up in the ghettos before long. It is fundamentally similar to a tip where we live, its horrendous. It is so packed, individuals all over the place, and in 56% of the living arrangements there are at least three individuals living in only one room! It is all so grimy, and smells (despite the fact that we are utilized to the smell now). Individuals simply go to the latrine in the boulevards, 5 million individuals dont approach toilets, and in Dharavi there is one can per 1440 individuals. We dont approach showers-relatively few individuals do, however we need to utilize the water we have, or discover pools of water we can wipe off in. Its an intense life to become accustomed to in the ghettos, nothing comes simple. We were simply playing cricket out the rear of the ghettos on the solid on somebody elses land, yet nobody was there, we werent influencing anybody, and the police just pursued us on motorbikes w ith sticks and all, and we needed to run once more into the ghettos, on the rooftops attempting to escape. We in the end escaped then ran back the other way passed them on the rooftop, we saw them however the hole in the middle of two houses. We initially moved to the city of Mumbai looking for better work and tutoring openings. My kin and I just get the chance to go to class two times per week, and get little training as that is everything we can bear the cost of on our little spending plan. My entire family needs to fill in as much as possible helping individuals out, accomplishing working work just to get enough cash for the things we need. We are moving in the direction of attempting to fire up our own independent venture, and ideally then have a consistent salary that we can live off. There arent numerous open doors in the ghettos of Mumbai, so we need to take any work we can get. There are numerous chances if youre in the primary piece of Mumbai, however sadly were in the ghettos. My kin and I dont get any pocket cash, any cash we go out and acquire goes directly to our folks so that they can purchase all the things we need, similar to food. There are such a significant number of structures and different structures in our little region of the ghettos. It is stuffed, over portion of the populace lives on just 12% of the land. At the point when you are strolling around through the ghettos, there is just a little hole for any daylight to traverse between the tops of structures, over the trails on the off chance that you can even consider it a pathway. There are a few structures in our ghetto that are more than one story, they arent safe however, yet for certain individuals, that is their solitary alternative. We dont truly have any security in our ghettos, and the police are simply out to get us, at whatever point we are doing anything incorrectly, even the littlest thing that would ordinarily simply be an admonition for other people, they pursue every one of us through our ghettos attempting to get us. Theyre only continually out to get us. Our home is extremely unacceptable, its simply like a little cabin, with two rooms that were completely crushed into. When there is heavy downpour it can here and there get in, yet its normally really great. We have scarcely any entrance to any kind of clinical consideration, and medical clinics, so when we become ill or harmed, we simply need to trust its not all that terrible and that we can traverse and come out better in time. Life in the ghettos is intense. We moved to the city with the goal of beginning new, and having more chances however we wound up in the ghettos. Weve been here for a long time and its been hard. Im accustomed to it now however. It is unhygienic and pressed. The populace thickness is crazy. Its been a hard run regarding work and school, we just get little instruction, and dont have a vocation, we simply need to give assistance a shot with same work for some cash. There are such a significant number of structures in such a little region, and we dont have any security, and the police are simply out to discover us doing an inappropriate thing. Our home is extremely little and soft, yet its the life Im now used to, in any case, its how it is. Book reference: Day to day environments in the ghettos. Sites.google. N.p., n.d. Web. 8 Apr. 2013. . Marotta, Stephen. Ghettos mumbaiindias jimdo page!. Presentation mumbaiindias jimdo page!. N.p., n.d. Web. 7 Aug. 2013. . Slumdog mogul. Dir. Danny Boyle. Perf. Jamal Malik. twentieth Century Fox Home Entertainment, 2009. DVD. hallam, james. Dharavi Wikipedia, the free reference book. Wikipedia, the free reference book. N.p., n.d. Web. 8 Aug. 2013. .

9 Tips For Successful Email Marketing Campaigns

9 Tips For Successful Email Marketing Campaigns Make Money Online Queries? Struggling To Get Traffic To Your Blog? Sign Up On (HBB) Forum Now!9 Tips For Successful Email Marketing CampaignsUpdated On 21/08/2018Author : Sheraz Khan BalochTopic : MarketingShort URL : http://bit.ly/2ozmRqL CONNECT WITH HBB ON SOCIAL MEDIA Follow @HellBoundBlogWhen you start a business, to grow it up, you need best email strategy for Email Marketing. Email marketing campaigns are essential element of a successful Business marketing strategy. They help us to communicate with clients and to tell them about our new offers or giveaways. If you want to build an effective marking campaign, then you must have to pay close attention to the message and audience interest. Always try to avoid much self promotional content in your email message. Tell the audience what the exact is. There are some tips which I believe that they will help you in building successful email campaign.1. Using Email Campaigns as DialogueSome marketers use “batch and blast” method in campaigns and they achieve their desired results but however with this method, you cannot communicate with the audience so you should start the message in a way with which you can start a dialogue between you and audience. Include the social media sharing buttons so that audience can share the message on Social Media channels.2. Evaluate the Past Click MatrixBefore starting email campaign, you should evaluate the past click matrix must so and calculate how many visitors have clicked before starting campaign. You can divide them furthermore in weekly or monthly analysis so that when you start campaign, you can see the results of your campaign.3. Segmentation of the MessageNow further divide the message into segments so that if a user wants to read message online, the audience can find its relevant interesting segment easily. This will save his time of reading the entire message rather than wasting his much time by downloading the message or reading it full.4. Focusing on the Messa geWhen composing the message, focus on the message and write the message according to the audience’s interests and actions. Send the different messages to different groups of people according to their interest. Beside this, be sure that you have added all the valued added content for different types of users.5. Create Mix of Styles and MethodsWhen you have done all the previous tasks, now its time to have mix styles and methods if you want to test different email campaigns with different types of groups. Keep you data fully freshen.READ14 Most Annoying Buzzwords in Marketing6. Deliverability of MessageIf the message is not able to deliver in the inbox of audience then the strategy is considered to be flop. Even the best marketers sometime fail to deliver the message into audience’s email boxes. Never use common trigger words like free offer, opportunity or click here or any sentence or word forcing people to click on any of the link. This will make your message spam. Read Drips article on how to improve your open rates with the right email subjects.7. Testing the Email CampaignThis is the most important phase of your email campaign where you will need standard A and B test users to test the email campaign. The thing you will need is just to send text email from person A to person B to ensure the delivery of message. You can also test the other elements of message like images etc. Also check the email delivery by sending in-house email group and ensure that all content in the message including text, images and links are working fine.8. Analyzing the ResultsWhen you have send the email to real groups of users, analyze the results that how many people got the email, to how many users, email could not be delivered etc. It will not require much time as you will not need to enter the large data. Propose of this step is to increase the reliability and improvement of future campaigns.9. Using Social Media SharingIn the 1st tip, we have discussed the social media s haring buttons in the message. The benefit of including these buttons is that users if find the message interesting, they can share the message on social media channels. Hence through social media buttons, you can spread your words to the whole world.

The Renaissance The Angel By Michelangelo - Free Essay Example

Sample details Pages: 2 Words: 557 Downloads: 3 Date added: 2019/06/14 Category Art Essay Level High school Tags: Renaissance Essay Did you like this example? There was many great artist. An art I chose from the Renaissance was the Angel by Michelangelo. Renaissance started by the curiosity around the world. Don’t waste time! Our writers will create an original "The Renaissance: The Angel By Michelangelo" essay for you Create order The renaissance started around 1300-1600. It started in Florence, Italy than spreader to Europe. It is important to everyone because of how it was in the history of the world and how events started. It also started because of trade and money. The renaissance ushered in so many changes. I chose this piece by Michelangelo because my sister is an angel. When I was scrolling through pictures of renaissance art I got up to that picture and it stood out to me because it reminded me of my sister. This art can connect to many people which could make it the Santa Barbara Art Museum. The artist I choice was Michelangelo. He was born on March 6,14975 and he died on February 18,1564. He died at age 88. Michelangelo past away weeks before his 89th birthday. He also had a illness that. His full name was Michelangelo di Lodovico Buonarroti Simoni. Michelangelo has 4 other siblings and he is the 2nd out five. His father was Leonardo di Buonarrota Simoni. His family was in a banking business. Michelangelo completed the David in 1504 at the age of 25. In 1496 he arrived in Rome. My piece was Angel and I chose it because when I came across it I thought of my sister immediately. Even though the art piece is a guy it is still an angel no matter what. The angel is kneeling and one of the earliest pieces that Michelangelo has made. The angel is made out of carved marble. The sculpture is 51.5 cm. The sculpture was made as a decorative scheme. In The sculpture the hair is greatly curled and he made the clothes look very wrinkly. The wings are drew out and very descriptive. This angel feels human because the position is such a human pose and the look in the face is more human like and not different. I think this sculpture piece is famous because of how good all the details are and how its put together. Michelangelo put it together really good and you can notice whatrs on the sculpture. You notice why the lines are within the ropes which makes it look like its wrinkled and also the details on the wings. I also think it became famous because of the quotes that came to it which were, Every block of stone has a statue inside it and it is the task of the sculptor to discover it and I saw the angel in the marble and carved until I set him free. It should be on display here in Santa Barbara because there is many tourists here and would wanna see very great and and old sculptures and knowing that itrs here it could bring more people to Santa Barbara to see it. The world today has connections to the Renaissance because the Renaissance was the starting of many things in the world.The Renaissance is a part of time in history that is very interesting and a part you would wanna know about. Another connection is the joining of arts and sciences. One other connection between the Renaissance and now is the inventions people have made and became big throughout time. The Renaissance created all that we know now.

The Questionable Morals and Values of the United States...

During the institution and emerging years of the United States of America to present, we have witnessed some questionable acts committed by the United States. Now days the United States condemn and prosecute nations that get involved in these kinds of tyrannous practices; practices that lead the United States to become the superpower nation today. Often times American people act like if the United States had the ultimate word when it comes to morals and principles. We will go back in time to talk about the massacre and displacement of millions of Natives Americans along with the semi-extinction of their lifestyle and heritage. It is also important to look at the indentured servitude slavery to which the African people were subject to.†¦show more content†¦According to the Oxford Dictionary value is â€Å"a person‘s principles or standards of behavior; one’s judgment of what is important in life: they internalize their parents rules and values.† We grow up under the impression that our parents and country are perfect and that they never did anything wrong. Our parents taught us the principle of accepting our mistakes; so that we could learn from them and never commit them again. We are used to seeing scenarios where kids are prompted by their parents to apologize to another kid for petty mistakes. It is common to relate our childhood to this scenario; we can always picture the parents standing behind the child with their arms crossed and their piercing eyes analyzing every one of the child’s words and moves. Now the kids grow and watch in disbelief how governments operate with double standards and how society turns a blind eye pretending that nothing wrong is happening. Are children the only ones that should be forced to apologize and make changes in behavior? Someone once said that values start at home. Since the United States of America is the home of our society shouldn’t society values start with American government actions? The United States of America has stepped into the role of world leader; setting the example for other countries to live by. Since the United States sets the example for other countries to live by shouldn’t the United States actions also reflect theShow MoreRelatedEthics and Social Responsibility Essay1738 Words   |  7 Pagesdoes not necessarily cover the morality of many controversial issues, moral reflection ought to be performed on any action, regardless of its lawfulness. 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This means that the morals and values I’ve heard all throughout my life would become non-existent, and suggests that people should live their life without identifying things as right and wrong. However, this way of thinking isRead MoreTerrorist Interrogation1556 Words   |  7 PagesDaughters think that torture should, at the very least, be on the table as a possible option. They also think that we should treat the ‘detainees’ the same way that they treat our American soldiers when they are held as prisoners. American Daughter states, â€Å"Those prisoners who had their â€Å"rights† violated did not care about the rights of the American soldiers they murdered.† A summary of the Democratic Congressional leadership’s position on the issue: The Congress has the opportunity to passRead MoreArgument Analysis Paper. Currently, The World Is In Disagreement1338 Words   |  6 PagesArgument Analysis Paper Currently, the world is in disagreement over tensions in the Middle East. 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Despite the concentration on these factors in Chinese and Grecian cultures, the progress attempted by both of these philosophers was notRead MoreStrategies for Change672 Words   |  3 PagesCase Study – Ethics are moral principles or beliefs about what is right or wrong and guide individuals in their dealings with other, within groups (stakeholders), and provide a basis for deciding whether a particular decision or behavior is right or proper. Go online to this site and report on one case of corporate fraud the government reported. Then write at least 350 words on the case and the ethics violations you see took place within the company you chose: http://www.irs.gov/uac/Compliance--Enforcement-News Read MoreThe Effects of Proper and Improper Business Ethics1351 Words   |  6 Pagesbusiness practices have been thrown into the spotlight as a vital area with which companies need to improve on. Proper business ethics are vital for economic growth and progress as well as facilitating a productive and morally correct society. The United States has recently suffered large economic declines, the most significant of which occurred in 2001 and 2008. As the questions are asked and some answers given, the picture of big business not caring about the middle class individual is painted forRead MoreAssisted Suicide Is Not Common For All Areas Throughout The United States890 Words   |  4 Pagesdone to relieve that pain? What if the only option to rid the pain from the patient is death? No one knows how that feels until it happens to them, that is why assisted suicide is used. Assisted suicide is a practice throughout most of the United States that terminates the lives of dying patients. This process is when patients are in agonizing pain that is too overwhelming to bear; therefore they beg physicians to end their lives. Physicians have the ability to end a patient’s life by withholding

Internet Assignment - 1358 Words

Internet Assignment 1 EC400 Fundamental Electronic Commerce October 27th, 2012 Internet Assignment 1 How is the EC world influencing in small and large firms? Everyday more and more firms are getting involved in the e-commerce world and each of them organizes its information in a different way so they can satisfy their customers. I will analyze some firms and the way their information is arranged. 1. Enter http://www.bigboxx.com/default.asp?rand=0.9165380884126727 and identify the services the company provides to its customers. What type of EC is this? What business model(s) does Big-boxx use? This company sells products that are used in the day to day activities in an office (office and school supplies). This is†¦show more content†¦The methods of payment are direct debit, advance payment, credit card and pay pal. * E-Ticket follows the way of doing business of the previous sites offering to the customer the opportunity of printing the tickets, get an account to receive information about future events but the difference is that E-ticket works in a local way. * SuperBoletos services includes mobile application to know about the events, the buying of the tickets is the same as the others sites having the customer the opportunity to buy them online, or via customer service, also they guarantee the security of customers information. 9. Enter www.onstar.com/us_english/jsp/index.jsp. What fleet services does OnStar provide? Do they differ from the services OnStar provides to individual car owners? This company offers the service of maintenance for vehicles that are used for business purposes. It provides a review of the five main systems of the vehicles which are engine, transmission, anti-lock brakes, emissions and airbags by sending a monthly report to the fleet manager with detailed information about the vehicle such as remaining oil gas and open recalls for example. For the individual car owners the company offers maintenance as well plus someShow MoreRelatedAssignment Cover Sheet : Programme Advanced Internet Development4584 Words   |  19 Pages Whitireia New Zealand(Auckland Campus) Faculty of Business Information Technology ASSIGNMENT COVER SHEET PROGRAMME ADVANCED INTERNET DEVELOPMENT COURSE CODE IT7*11 ASSIGNMENT NUMBER 1 ( MILESTONE 1) TUTOR NAME ROHINI DUTT STUDENT ID 21502156 STUDENT NAME VISHAL WADHWA DUE DATE 13 JULY 2015 DATE SUBMITTED 12 JULY 2014 I certify that this is my own work: Student Signature NB: Assignments will not be accepted without a certification signature. 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Do guest blogging In this time of tough competition in the online worldRead MoreAssignment 1 : Questions And Answers On The Internet718 Words   |  3 Pages #1 Today at 5:09 AM NEW What rank are you applying for?: Helper What is your age?: 13 Whats your IGN?: _LuckyMc What is your gender identity?: Male What country do you live in?: United States of America Do you have a YouTube or Twitch channel?: https://www.youtube.com/channel/UCbsHng-3AI-dmGJmOwsIzLQ?view_as=subscriber Do you have a microphone/headset?: Both Why do you want this rank?: I want this rank because people always complain that there arent staff online and If I were staff i couldRead MoreUni 12 Internet Marketing Assignment 27972 Words   |  32 PagesInternet Marketing Assignment 2 Jack Simpson Introduction (P4) In internet marketing assignment 2 I am going to be describing the benefits and the opportunities of using internet marketing. 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Financial Accounting Theory Sustainable Development

Question: Discuss about the Financial Accounting Theoryfor Sustainable Development. Answer: Introduction In todays more complicated business scenario, business firms face lot of problems to maintain the transparency as well as accuracy in their financial statements and reports. In this situation, accountants of the business organizations play a significant role to develop sustainability and reliability in the business functions, accounting practices, and financial statements of the organizations. Along with this, sustainability creates several challenges as well as opportunities for accountants. The accountants face these challenges to promote sustainability within the organizations. They also capture opportunities for the overall growth as well as success of the businesses. Moreover, nowadays, the Australian business firms are emphasizing on integrated reporting to create value for the businesses. In other words, it can be said that, the importance of integrated reporting is increasing continuously in Australia. On the other hand, this research paper is valuable to portray the role of accountants and accountancy in the sustainable development of business organizations. This paper also illustrates the perspective, aim, and importance of integrated reporting in Australia. Accountancy Contributes To Sustainable Development It is well known that, business corporations face a lot of challenges to develop sustainability within the organizations. The main reason behind it is that they have to report, assess, and assure sustainability in an accurate manner. All the members of an organization have not proficiency in the area of sustainability. Only, the accountants of business firms have expertise in the area of sustainable development. It is because of an accountant is the one who has all the accurate information that is essential to sustainable development. In this situation, accountants play a critical role in the sustainable development of the organizations. This report of IFAC (International Federation of Accountants) makes it clear that accountants contribute to accomplish a complete set of sustainability goals of the organizations (Bebbington and Larrinaga, 2014). Along with this, nowadays, accountants are making their possible efforts; so that the organizations can meet the goals of sustainable devel opment set by the UN. These goals involve social, economic, and environmental aspects to accomplish sustainable development in all its aspects. On the other hand, accountants play a major role to condense the situation of sustainable development dilemmas in front of the organizations. These dilemmas may be related to the discrimination, poverty, climate change, social challenges, and ethical moral challenges. Moreover, to remove these types of dilemmas and promote sustainable development, accountants focus on impartial quality education as well as lifelong learning opportunities to all the members of the organizations (Herath, 2005). They promote gender equality within organization; and consequently give equal power to women and girls of the organizations. Accountants endorse constant, comprehensive sustainable economic growth, inclusive dynamic employment, and decent work to the members of the organizations. In the same manner, accountants play a critical role to ensure justice for all the members in order to endorse peaceful and inclusive sustainable development within the organizations. Accounting professions promote flexible infrastructure, comprehensive sustainable industrialization and modernization to contribute to sustainable development within organizations. They also endorse business corporations to adopt implement sustainable practices; and to integrate sustainability within the accounting practices and financial reporting of the businesses (Okafor, 2012). Along with this, the accountants of business firms portray the importance of the global partnership and encourage business firms to reinforce their resources; so they can rejuvenate their affiliations for the sustainable development of businesses. In addition to this, accountants of business associations are qualified to provide information and assertion for the decision making related to sustainable development of businesses. They develop lots of strategies, implement energy efficiency procedures, invent implement corporate social responsibility (CSR) policies, and propose management information systems to develop sustainability in an effectual and a proper manner (KneÃ… ¾evi?, GrÃ… ¾ini? and Vukadinovi?, 2014). Moreover, accountants of business associations are completely familiar with the concept of sustainability. It is because of they involve sustainability as a key concept to deal with the funds, capital, income, and profits of businesses. The accountants have risk taking skills and; also proficient to respond according to market changes and public expectations. Along with this, the qualified accountants provide an accounting framework to maintain accountability as well as transparency in accounting practices of busines s organizations. The accounting framework not only measures the financial performance; but evaluates social and environmental performance as well (Bebbington and Larrinaga, 2014). In view of that, it can be assumed that, accountancy contributes to sustainable development. The accountants play a crucial role in order to develop sustainability in the functions and practices of the businesses. Importance of Integrated Reporting In Australia Integrated reporting refers as a process that improves the ways organizations plan as well as report the picture of their businesses. Business association are using integrated reporting to commune an unambiguous, succinct, and integrated story that portrays how all of their assets are creating value for the businesses. Along with this, integrated reporting plays a major role to encourage business firms to think about their strategies as well as plans in a more holistic way. It is prepared by leaders and investors of the organizations (Erol and Demirel, 2016). In other words, it also can be assumed that, an integrated report is a brief communication regarding how the tactic, performance, governance, performance and prediction of an organization are helpful to create value in the short and long term. On the other hand, the aim of integrated reporting is to offer a holistic view of the organization. It involves the strategy, business model, and performance of business firms to present a holistic view appropriately. Moreover, another aim of integrated reporting is to give insights regarding the resources as well as relationships of the organizations. Integrated reporting also aims to portray the interactions of business firms with their external environment as well as capitals to create of value for the businesses (Adams, Potter, Singh and York, 2016). In addition to this, at the present times, the Australian firms are mainly focusing on integrated reporting to create value for the businesses. The Australian firms use the integrated reporting to manage financial as well as non-financial aspects of business in an appropriate manner. Along with this, there can be seen lots of importance of integrated reporting in the context of Australia. For case, it plays an important role to measure the social, environmental, financial, and governance performances of businesses appropriately. It is also beneficial to attract stakeholders, as well as investors for the financial growth of the organizations (Eccles and Saltzman, 2011). Along with this, the IIRC (International Integrated Reporting Council), the Australian BRLF (Business Reporting Leaders Forum), GAAP (Generally Accepted Accounting Principles), IASB (International Accounting Standards Board), and IFRS (International Financial Reporting Standards) also provide support to the concept of integrated reporting. The IIRC promotes business associations to develop integrity and trustworthiness in integrated reporting (Abeysekera, 2013). On the other hand, integrated reporting plays an important role in order to improve the alignment as well as integration of non-financial assurance with financial statements and audit reports of the businesses. The integrated reporting is beneficial to shareholders and investors in order to understand the financial as well as non-financial aspects of the businesses in an effectual and a proper manner. Moreover, a business corporation that is working to improve performance as well as outcomes for its investors and stakeholders may develop integrated reporting to see the interests of investors and shareholders in the firm (Adams, Potter, Singh and York, 2016). Apart from this, under the concept of integrated reporting, the Australian firms portray a clear and concise picture related to the future prospects of the businesses. They not only use financial resources, but also take into consideration all the resources as well as relationships that are used by the business in the previous ye ars. With the help of the integrated reporting, the investors and shareholders would be able to settle on if the business model of an organization is resilient over the short, medium and long terms as well. As a consequence, it can be assumed that, integrated reporting plays a critical role to build image and create value for the business organizations. Conclusion On the premise of the above analysis, it can be said that, sustainability is an integral part of the businesses. Accountants play numerous important roles to develop sustainability and improve the overall performance as well as effectiveness of the businesses. Along with this, it is also viewed that, integrating reporting plays a critical role in the value creation of the organizations. References Abeysekera, I. (2013). A template for integrated reporting. Journal of Intellectual Capital, 14(2), pp.227-245. Adams, C.A., Potter, B., Singh, P.J. and York, J. (2016). Exploring the implications of integrated reporting for social investment (disclosures). The British Accounting Review, 48(3), pp.283-296. Bebbington, J. and Larrinaga, C. (2014). Accounting and sustainable development: An exploration. 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